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Gary and his buddies invented the mountain bike, so they could go party in the woods of northern California. Gary turned that into a business. I have been lucky enough to have him as a client for the last 7 years and bring that story and culture to life in the form of his yearly catalogs.

This involves traveling the earth with Gary, great photographers, really cool mountain bikers and riding, shooting and telling the stories of some the best places to ride a bike off-road. Then coming home and designing the fuck out of it all.

Created at Planet Propaganda

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